Mousumi Mukherjee | SEO Analyst

When you search with a query in the search engine, you get thousands of results. Search engine ranks refers to the position of those particular site appears in the results of search engine. If the particular site appears the top of the list in the search engine results, then the web page is rank 1 and the site is assumed to have a high ranking.

On-page SEO – On-page SEO is the procedure of optimizing web pages in order to improve the ranking and get more relevant traffic in the search engine.  It includes quality content, placing appropriate title to each & ever pages, appropriate keyword selection and putting it etc. On-page refers to all the measures to optimize meta tag, HTML source code, webpage content directly.

On-Page Factors

There are several on-page factors by which to improve the position of your web pages in search engine ranking. Now we will discuss the several important on-page factors:

Quality Page Content

The contents of page makes significant role to improve search engine position. It is important to create unique contents to relative topics and linkable content. If your content would npot be linkable, then the content won’t drive the traffic for those site. As a result, the site will lose the position in search engine. From the perspective of SEO, WebPages will be explained by unique and high quality content to improve more traffic for the site.

Page Title

Page title is another on-page SEO factors. Each webpage and post must have its unique titles. The targeted keywords must be included with the title.

Meta Tags

You can place the set of keywords in the form of meta tag to each pages. The keywords must have in your content.

Meta Descriptions

The relevant keywords of the contents should be included in the description.  Meta descriptions are important on-page SEO factor. When the page is listed, the description are used in search engine. So content of the meta description should be comprehensive and highlighted with targeted keywords.

Body Tag

We break the article or large content into small section for making it easier to read it. When the content can be break into smaller section, then H1, H2 etc tags are used. H1 tags are used for page title. The subsequent headings use in H2, H3 tags etc in order of priority of keyword rich headline and contents.

Keyword Density

The content with relevant targeted keyword is very important to improve the position of the site in search engine. If the keyword excessively repeat in your content, then your site will be penalized. So you need to maintain the keyword density percentage of your contents. Quality content enhance with targeted keywords drive more traffic  to the site and this can lead high ranking in search engine results.

URL Structure

One of the important on-page search engine optimization factor is using SEO-friendly URL structure. URLs must include targeted keyword to perform better crawling and indexing. Shorter URLs perform better in search engine results.

Internal Linking

Internal links are most useful way for improving site architecture and spreading the link juice.  Internal linking refers from one page on a domain to another page on same domain. Content  of each WebPages need to linkable and comprehensive with keywords. Internal linking is the great tactics from perspective of SEO. It helps to build the relevancy of a page to relevant keywords and phrases. The internal links in article and contents of pages help to index those pages effectively. It not only make it easier for your visitor to navigate around your site and find your content, but your site get crawled properly. So it ensures that search engine find all of your pages. For bloggers, content links are very useful. The internal links that are placed within your article posts, which redirect people to other relevant pages on your site.

Follow these factors and watch your website rise the rank higher. Onpage SEO is the best practice to ear relevant traffic in search engine and improve the ranking of your site in search engine results.

What is Search Engine Optimization (SEO) ?

Whenever you enter a query in a search engine , you get a list of results that contain those query term. But users tend to visit the websites which are at the top of the list for the relevant query. Do you know why some of the websites get the rank better than the other? It’s because of a web-marketing technique which is called Search Engine Optimization (SEO).

SEO is a technique for improving the visibility of your website and helps to obtain high rank in the search result page of search engine i.e. Google, Yahoo, Bing etc.

How  Search Engine Works?

Search engine performs several activities to deliver the search results -  crawling, indexing, processing, calculating relevancy, and retrieving.

 At First , search engine crawl the web by a piece of software called crawler or spider or Googlebot. Crawler follows the link one page to another and index whatever they find in their way.

 After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Indexing process is depending on meta tag which you used. A no-index tag means that page will not be added into the web search’s index.  

When a search request comes, at that times search engine processes it. It compares the search string of those the search request with the indexed pages in the database.  When the search engine finds the more than one page which contains search string, then the search engine starts calculating the relevancy of each of the pages in its index.

There are various algorithms to calculate relevancy. Various algorithm gives different search engine result for the same search queries. Because each of the algorithm has depend on different common factors like link, keyword density etc to calculate relevancy. Different search engine follow different algorithm. So, different search engine give different search engine result for same queries. Besides that, there has one more important factor to keep in mind. The major search engine like Google, Yahoo , Bing etc changes their algorithm periodically. If you want to keep the top ranking, you must follow the latest algorithm of the search engine and you must need the proper changes of your pages in order to the latest changes of algorithm.

The  last step of search engine activity is retrieving the results. It is simply display the best matched results in the browser.